Enterprise marketing management defines a category of software used by marketing operations to manage their end-to-end internal processes. It consists of other marketing software categories such as Web Analytics, Campaign Management, Digital Asset Management, Web Content Management, Marketing Resource Management, Marketing Dashboards, Lead Management, Event-driven Marketing, Predictive Modeling and more. Note: Some of these areas are separated out into their own categories.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Enterprise Marketing Management products and technologies. We track 461 products in the Enterprise Marketing Management category, and have found 20,844,372 companies using these products.
Product |
Install base
# of companies we found using this product |
Market Share |
---|---|---|
Google Analytics | 7,894,395 | 37% |
Google Tag Manager | 5,579,663 | 26% |
MailChimp | 1,547,350 | 7% |
Hotjar | 527,571 | < 5% |
AddThis | 521,741 | < 5% |
HubSpot | 386,389 | < 5% |
Piwik | 336,972 | < 5% |
ShareThis | 317,086 | < 5% |
SendinBlue | 192,959 | < 5% |
Klaviyo | 169,824 | < 5% |
StatCounter | 165,605 | < 5% |
MailJet | 160,913 | < 5% |
Omniture | 142,892 | < 5% |
Constant Contact | 126,218 | < 5% |
Adobe Marketing Cloud | 125,074 | < 5% |
ActiveCampaign | 112,523 | < 5% |
Google Marketing Platform | 107,292 | < 5% |
MailerLite | 98,545 | < 5% |
Crazy Egg | 91,877 | < 5% |
Elastic Email | 87,752 | < 5% |
CallRail | 76,790 | < 5% |
OptinMonster | 69,955 | < 5% |
Adobe Analytics | 68,540 | < 5% |
Mixpanel | 65,147 | < 5% |
Pardot | 59,844 | < 5% |
Bizo | 59,767 | < 5% |
Optimizely | 58,071 | < 5% |
Alexa | 56,836 | < 5% |
Clicky | 56,754 | < 5% |
Hootsuite | 49,238 | < 5% |
Lucky Orange | 49,106 | < 5% |
Taboola | 48,523 | < 5% |
Campaign Monitor | 47,012 | < 5% |
Tealium | 46,998 | < 5% |
Intercom | 46,548 | < 5% |
Yotpo | 45,215 | < 5% |
Marketo | 40,593 | < 5% |
Marchex | 37,434 | < 5% |
SparkPost | 34,740 | < 5% |
Shareaholic | 31,981 | < 5% |
Ensighten | 31,126 | < 5% |
Aweber | 30,293 | < 5% |
ClickFunnels | 28,524 | < 5% |
VerticalResponse | 28,253 | < 5% |
Acymailing | 26,656 | < 5% |
CallTrackingMetrics | 26,342 | < 5% |
Google Analytics 360 Suite | 25,665 | < 5% |
Eventbrite | 25,627 | < 5% |
ConvertKit | 24,612 | < 5% |
SendPulse | 22,300 | < 5% |
Digital Window | 21,922 | < 5% |
Drip | 19,830 | < 5% |
Zemanta | 19,196 | < 5% |
Dotomi | 18,523 | < 5% |
SharpSpring | 18,198 | < 5% |
Heap | 17,905 | < 5% |
Looker | 17,453 | < 5% |
Gauges | 16,990 | < 5% |
Inspectlet | 16,822 | < 5% |
Mautic | 15,566 | < 5% |
CleverReach | 15,309 | < 5% |
Netmining | 15,043 | < 5% |
Bombora | 14,878 | < 5% |
Webtrends | 14,709 | < 5% |
GetResponse | 14,162 | < 5% |
Appcues | 14,118 | < 5% |
Survicate | 13,303 | < 5% |
AT Internet | 12,693 | < 5% |
Unbounce | 12,568 | < 5% |
MailUp | 11,950 | < 5% |
IBM Tealeaf | 11,656 | < 5% |
Sprout Social | 11,599 | < 5% |
iContact | 11,177 | < 5% |
Leadpages | 11,094 | < 5% |
OptiMonk | 10,900 | < 5% |
Emma | 10,704 | < 5% |
Refersion | 9,809 | < 5% |
Justuno | 9,468 | < 5% |
Chartbeat | 9,421 | < 5% |
Cvent | 9,383 | < 5% |
Wild Apricot | 9,292 | < 5% |
Autopilot | 8,746 | < 5% |
Demandforce | 8,717 | < 5% |
ClickDimensions | 8,463 | < 5% |
Buffer | 7,864 | < 5% |
WisePops | 7,806 | < 5% |
Moosend | 7,737 | < 5% |
Capterra | 7,712 | < 5% |
Sleeknote | 7,632 | < 5% |
SessionCam | 7,455 | < 5% |
Act-On | 7,204 | < 5% |
Woopra | 7,204 | < 5% |
TagCommander | 6,110 | < 5% |
Maxymiser | 5,955 | < 5% |
SALESmanago | 5,919 | < 5% |
SiteSpect | 5,119 | < 5% |
AB Tasty | 4,944 | < 5% |
Ptengine | 4,783 | < 5% |
Marketing 360 | 4,711 | < 5% |
Mad Mimi | 4,595 | < 5% |
GoSquared | 4,580 | < 5% |
EmailMeForm | 4,563 | < 5% |
C3 Metrics | 4,495 | < 5% |
Shopper Approved | 4,295 | < 5% |
Adobe Campaign | 4,242 | < 5% |
VWO | 4,146 | < 5% |
Fomo | 4,057 | < 5% |
Post Affiliate Pro | 3,954 | < 5% |
Revcontent | 3,860 | < 5% |
ClickTale | 3,839 | < 5% |
cxense | 3,830 | < 5% |
Scorpion | 3,669 | < 5% |
Visual IQ | 3,668 | < 5% |
Adestra | 3,605 | < 5% |
GetSocial | 3,513 | < 5% |
KISSmetrics | 3,449 | < 5% |
Cision | 3,426 | < 5% |
AddShoppers | 3,396 | < 5% |
LeadLander | 3,211 | < 5% |
Call Box | 3,065 | < 5% |
Benchmark Email | 3,021 | < 5% |
Oracle Marketing Cloud | 3,020 | < 5% |
ResponseTap | 3,006 | < 5% |
Wishpond | 2,941 | < 5% |
Factiva | 2,926 | < 5% |
6sense | 2,918 | < 5% |
Acxiom | 2,906 | < 5% |
Visual Visitor | 2,767 | < 5% |
Customer.io | 2,728 | < 5% |
Adobe Digital Marketing Suite | 2,712 | < 5% |
VisiStat | 2,559 | < 5% |
Akna | 2,520 | < 5% |
Listrak | 2,492 | < 5% |
Brown Paper Tickets | 2,479 | < 5% |
Crimson Hexagon | 2,433 | < 5% |
Flexmail | 2,425 | < 5% |
Datorama | 2,384 | < 5% |
Velocify | 2,377 | < 5% |
Indicative | 2,353 | < 5% |
BlueConic | 2,302 | < 5% |
Jornaya | 2,274 | < 5% |
Instapage | 2,251 | < 5% |
Mindmatrix | 2,248 | < 5% |
Feathr | 2,188 | < 5% |
Infinity Call Tracking | 2,130 | < 5% |
Monetate | 2,062 | < 5% |
InsightExpress | 1,995 | < 5% |
FreshMail | 1,989 | < 5% |
Robly | 1,883 | < 5% |
Grade.us | 1,855 | < 5% |
Invoca | 1,848 | < 5% |
WebEngage | 1,841 | < 5% |
Zarget | 1,771 | < 5% |
Evergage | 1,768 | < 5% |
FormAssembly | 1,746 | < 5% |
Dynamic Yield | 1,722 | < 5% |
IBM Digital Analytics | 1,701 | < 5% |
ActiveDEMAND | 1,695 | < 5% |
Mailigen | 1,629 | < 5% |
DiscoverOrg | 1,614 | < 5% |
ThriveHive | 1,581 | < 5% |
Sysomos | 1,558 | < 5% |
Higher Logic | 1,529 | < 5% |
Curalate | 1,510 | < 5% |
dotmailer | 1,497 | < 5% |
Spredfast | 1,489 | < 5% |
Bizible | 1,441 | < 5% |
NinthDecimal | 1,414 | < 5% |
APSIS Lead | 1,380 | < 5% |
Zift Solutions | 1,366 | < 5% |
1ShoppingCart | 1,361 | < 5% |
Qubit | 1,359 | < 5% |
Lytics | 1,344 | < 5% |
E-goi | 1,335 | < 5% |
Pixlee | 1,304 | < 5% |
HubSpot Marketing Free | 1,283 | < 5% |
Delacon | 1,225 | < 5% |
AgoraPulse | 1,209 | < 5% |
Telmetrics | 1,180 | < 5% |
ContactUs.com | 1,172 | < 5% |
SAVO | 1,169 | < 5% |
ClearSlide | 1,169 | < 5% |
Woobox | 1,157 | < 5% |
ActiveProspect | 1,121 | < 5% |
Gorkana | 1,096 | < 5% |
Recapture | 1,088 | < 5% |
Omniconvert | 1,073 | < 5% |
Ceros | 1,070 | < 5% |
BlueHornet | 1,043 | < 5% |
MessageGears | 1,038 | < 5% |
Oktopost | 1,037 | < 5% |
Yieldify Conversion Platform | 1,014 | < 5% |
Delivra | 999 | < 5% |
Localytics | 993 | < 5% |
HitTail | 972 | < 5% |
Crosswise | 960 | < 5% |
ViralSweep | 943 | < 5% |
BoostSuite | 930 | < 5% |
Yesware | 914 | < 5% |
Showpad | 889 | < 5% |
ReferralCandy | 868 | < 5% |
CoffeeCup Responsive Email Designer | 858 | < 5% |
BuzzSumo | 856 | < 5% |
BloomReach | 831 | < 5% |
Friendbuy | 805 | < 5% |
Scenario | 796 | < 5% |
Emarsys | 778 | < 5% |
LeadChat | 746 | < 5% |
MyGuestlist | 728 | < 5% |
Speak2Leads | 720 | < 5% |
Linqia | 717 | < 5% |
Urban Airship | 713 | < 5% |
Zmags Creator | 706 | < 5% |
WealthEngine | 706 | < 5% |
Informz | 703 | < 5% |
TargetBay | 697 | < 5% |
Iconosquare | 685 | < 5% |
Mediahawk | 679 | < 5% |
ContactPigeon | 665 | < 5% |
Ylopo | 665 | < 5% |
D&B Hoovers (Avention) | 655 | < 5% |
ReviewBuzz | 654 | < 5% |
LeadBoxer | 650 | < 5% |
ReSci (Retention Science) | 641 | < 5% |
ScribbleLive | 587 | < 5% |
Ahalogy | 587 | < 5% |
Convertro | 586 | < 5% |
RegOnline | 571 | < 5% |
LeadSquared | 571 | < 5% |
Net-Results | 553 | < 5% |
Decibel Insight | 549 | < 5% |
UberFlip | 544 | < 5% |
TapInfluence | 535 | < 5% |
Segmentify | 515 | < 5% |
Meltwater | 510 | < 5% |
Swiftpage | 483 | < 5% |
NewsCred | 482 | < 5% |
Azalead | 473 | < 5% |
MarketSnare | 467 | < 5% |
Spherexx | 465 | < 5% |
LeadsRx | 464 | < 5% |
Adnow | 436 | < 5% |
Photoslurp | 433 | < 5% |
Ringostat | 430 | < 5% |
Twitter Counter | 426 | < 5% |
BrandBacker | 425 | < 5% |
Influenster | 424 | < 5% |
RainKing | 421 | < 5% |
Pipz | 420 | < 5% |
Universe | 418 | < 5% |
Virtual Vision | 411 | < 5% |
BrightLocal | 406 | < 5% |
AdLuge | 388 | < 5% |
SocialTwist | 380 | < 5% |
SalesFUSION | 345 | < 5% |
ShortStack | 343 | < 5% |
InsideSales.com | 340 | < 5% |
Calltracks | 337 | < 5% |
KickoffLabs | 336 | < 5% |
Selligent | 333 | < 5% |
Sendloop | 328 | < 5% |
SendX | 327 | < 5% |
Allocadia | 307 | < 5% |
ShopSocially | 305 | < 5% |
Pabbly | 304 | < 5% |
Sellpoints | 299 | < 5% |
KickFire | 294 | < 5% |
Extole | 272 | < 5% |
TapClicks | 269 | < 5% |
Funnel.io | 268 | < 5% |
Evolution360 | 268 | < 5% |
Vero | 264 | < 5% |
Clarabridge | 260 | < 5% |
BuiltWith | 254 | < 5% |
Huggy | 254 | < 5% |
etouches | 253 | < 5% |
WhatCounts | 253 | < 5% |
Local Measure | 252 | < 5% |
Leadsius | 249 | < 5% |
Personyze | 249 | < 5% |
Vextras | 247 | < 5% |
TagMan | 240 | < 5% |
StreamSend | 240 | < 5% |
RebelMouse | 224 | < 5% |
Pathmatics | 221 | < 5% |
Lead Liaison | 214 | < 5% |
Lead411 | 212 | < 5% |
Wyng | 210 | < 5% |
Enterworks | 208 | < 5% |
Launch Pilot | 202 | < 5% |
Soundest | 197 | < 5% |
TrenDemon | 186 | < 5% |
Tracx | 184 | < 5% |
Conductor Searchlight | 181 | < 5% |
TrackMaven | 178 | < 5% |
Actiance | 174 | < 5% |
AirPR | 174 | < 5% |
Publicate | 173 | < 5% |
Leadspace | 172 | < 5% |
Persado | 170 | < 5% |
eTrigue | 168 | < 5% |
Boomtrain | 166 | < 5% |
ManyContacts | 163 | < 5% |
EveryoneSocial | 159 | < 5% |
LetReach | 157 | < 5% |
Epsilon | 156 | < 5% |
CloudLead | 156 | < 5% |
Marketwired | 156 | < 5% |
BrightFunnel | 156 | < 5% |
NotifyVisitors | 155 | < 5% |
idioplatform | 154 | < 5% |
GroupM | 151 | < 5% |
Allbound | 147 | < 5% |
Post Beyond | 141 | < 5% |
Datanyze | 140 | < 5% |
Sociabble | 137 | < 5% |
Iterable | 132 | < 5% |
Reactful | 131 | < 5% |
ion interactive | 128 | < 5% |
IBM Marketing Operations | 128 | < 5% |
Ungapped | 127 | < 5% |
GaggleAmp | 117 | < 5% |
CrowdVu | 115 | < 5% |
GetFiveStars | 114 | < 5% |
TechValidate | 113 | < 5% |
Hushly | 111 | < 5% |
BrightInfo | 110 | < 5% |
Subscription Genius | 110 | < 5% |
Lattice Engines | 109 | < 5% |
Prospect.io | 106 | < 5% |
KeyMetric | 105 | < 5% |
BrandMaker | 103 | < 5% |
IZEAx | 98 | < 5% |
GIFTD | 98 | < 5% |
BlueVenn | 94 | < 5% |
TargetBase | 89 | < 5% |
Manzama | 88 | < 5% |
Trumpia | 88 | < 5% |
Full Circle Insights | 83 | < 5% |
ReachForce | 82 | < 5% |
BySide | 82 | < 5% |
Social Annex | 80 | < 5% |
PriceWaiter | 80 | < 5% |
Sprinklr | 76 | < 5% |
C-Level Connections | 75 | < 5% |
DataFox | 75 | < 5% |
AgilOne | 73 | < 5% |
CloudSponge | 73 | < 5% |
UserReplay | 67 | < 5% |
Envoke | 65 | < 5% |
ClearView Social | 64 | < 5% |
Leads Explorer | 63 | < 5% |
Adobe AdLens | 63 | < 5% |
SalesOptimize | 62 | < 5% |
Autonomy Optimost | 61 | < 5% |
Salesforce Email Studio | 59 | < 5% |
Plytix | 57 | < 5% |
Hootsuite Amplify | 56 | < 5% |
Datananas | 55 | < 5% |
Distribion | 55 | < 5% |
APSIS Pro | 55 | < 5% |
PunchTab | 54 | < 5% |
RingDNA | 54 | < 5% |
ZINFI | 53 | < 5% |
Daddy Analytics | 52 | < 5% |
Mobile Roadie | 52 | < 5% |
ClickToAddress | 52 | < 5% |
OptiMine | 51 | < 5% |
Hive9 | 48 | < 5% |
Mintigo | 48 | < 5% |
CallSource | 46 | < 5% |
LinkTrust | 45 | < 5% |
Custora | 45 | < 5% |
SubscriberMail | 43 | < 5% |
Klout | 42 | < 5% |
OnePageCRM | 41 | < 5% |
Taggstar | 41 | < 5% |
Upaknee | 41 | < 5% |
ZenProspect | 39 | < 5% |
Akkroo | 38 | < 5% |
LeadzGen | 37 | < 5% |
LookBookHQ | 36 | < 5% |
Revana | 36 | < 5% |
UsabilityTools | 36 | < 5% |
Campaigner Email | 34 | < 5% |
Socedo | 34 | < 5% |
NextMark | 34 | < 5% |
InPowered | 34 | < 5% |
Aptean Respond | 33 | < 5% |
Siftrock | 33 | < 5% |
ExpressPigeon | 32 | < 5% |
Synthio | 32 | < 5% |
Siebel Marketing Resource Management | 31 | < 5% |
CrowdTwist | 31 | < 5% |
Invesp | 31 | < 5% |
Lead Accelerator | 30 | < 5% |
LeadSift | 30 | < 5% |
EmailDirect.com | 28 | < 5% |
OneSpot | 28 | < 5% |
Sparklane | 27 | < 5% |
VisibleThread | 27 | < 5% |
Contentools | 27 | < 5% |
Docurated | 27 | < 5% |
Percolate | 27 | < 5% |
Mailify | 26 | < 5% |
Oracle Content Marketing | 26 | < 5% |
Spinnakr | 26 | < 5% |
Openr | 25 | < 5% |
MavSocial | 24 | < 5% |
PeopleLinx | 24 | < 5% |
Elateral | 24 | < 5% |
Naytev | 24 | < 5% |
Adchemy | 24 | < 5% |
Tendenci | 23 | < 5% |
MailerMailer | 23 | < 5% |
ClickSquared | 22 | < 5% |
KiteDesk | 22 | < 5% |
PublishThis | 21 | < 5% |
SuperTag | 19 | < 5% |
ConnectGood | 19 | < 5% |
Follow Analytics | 18 | < 5% |
MarketShare DecisionCloud | 17 | < 5% |
Auctio | 17 | < 5% |
Action Recorder | 17 | < 5% |
Entytle | 16 | < 5% |
Hull.io | 16 | < 5% |
WiseStamp | 15 | < 5% |
NetLine Corporation | 15 | < 5% |
Adobe Genesis | 15 | < 5% |
BuzzBuilder | 14 | < 5% |
Omniata | 14 | < 5% |
MeritDirect | 14 | < 5% |
AeroLeads | 14 | < 5% |
LeadFuze | 13 | < 5% |
App Data Room | 13 | < 5% |
DrumUp | 13 | < 5% |
PipeCandy | 13 | < 5% |
Qwardo | 13 | < 5% |
Campayn | 12 | < 5% |
CommercialTribe | 12 | < 5% |
OpenText Optimost | 11 | < 5% |
edocr | 11 | < 5% |
Skyword | 11 | < 5% |
LeadSecure | 11 | < 5% |
Leadberry | 10 | < 5% |
Gravity | 10 | < 5% |
Convert Experiences | 10 | < 5% |
Pagewiz | 10 | < 5% |
Content Runner | 10 | < 5% |
Atomic Reach Platform | 10 | < 5% |
Radius | 9 | < 5% |
CustomerLove | 9 | < 5% |
Captora | 9 | < 5% |
Fileboard | 8 | < 5% |
Tilt | 8 | < 5% |
YesData | 7 | < 5% |
Adnovate | 7 | < 5% |
Postano | 6 | < 5% |
Attensee | 5 | < 5% |
IBM CustomerInsight | 4 | < 5% |
Oceanos | 2 | < 5% |